Share of the work

Annabel:
Photoshoping/making the people and the zombies
Animating the people and zombies individually 
Blogging
Making the textures in the marketplace at the start
Audio

Emma:
Animating 'whole' scenes and placing the zombies and people into the scenes
Audio
Designing/making the locations on illustrator for the beginning and end scenes
Blogging

Final

Rationale

Our Kaitiakitanga is the sustainability of the local markets and the community and innocence that comes along with them. In a modern age, big corporate businesses are looking for any sort of way to make money. Many that are among their prey are the innocent stall holders at many of these small town markets. They take the general essence of the produce and products, including the handmade and crafted aesthetic, and strip it down to something boring and generic. We represented this through creating a fun styled, animated poster using media that was bright, colourful and textured, similar to that of Annabel’s Puna project. This signifies the feelings and emotions associated with markets. To physically express the corporate businesses we decided using zombies would be a good negative connotation. The zombie infiltration into “The Cute, Local Market” communicates the corporate rebranding and take-over, with the literal representation of the zombies ripping the colourful textures off the stalls. The final scene shows the repetitive nature of such rebranding practice when such things are pushed through machines and big business factories, the hand, loving effort and community feel is lost. Here the creators hand is completely removed and all emotion has been lost, putting a distance between the producer and the consumer including a lack of community and interconnectedness within society.

Emma Dowman

Annabel Wennekes

Audio and finishing

Final minus audio

We next wanted to add audio, this would help to differentiate the market and the zombie take over and also help make the zombie/corporate take-over seem more dooming and evil in a way. We found audio tracks of laughter and busy chatter for the market and then found erie music for when the zombies come to make it seem more scary.

Next we added simple animations just to make sure the whole story was clear. We added signs to people could tell what was becoming of the market and what it was pervious.

Zombie Infiltration

Next we worked on combining the zombies into the next few scenes. They already moved around on their own but now we wanted them to move across the scene and move down into the market.

This is what we ended up with

More Animation

Next we placed the figures of the people into the photoshop made background as shown in an earlier post.  We had them moving as we panned up the market to show the busy people going about their day before reaching the graveyard. The gravestones have corporate logos on them each so we know the zombies represent big businesses and organisations.
Next we worked on making a zombies hand come out of the ground. First we animated a moving hand to look as if it was reaching upwards and next we used the layer mask tool so that it could come up out of the ground slowly with more arm showing as it gets higher. 

Combining and Rotating Layers

Next we wanted to animated all the villagers and zombie individually before putting them into the final scene. This is so they could all have their own animation, therefore each figure was doing their own movements and had their own personality.

Some figures have larger 'roles' or movements aka one zombie has a leg fall off and he then falls over and cannot walk and chase away the people. Where some zombies and people only move slightly so there is not too much going on in the scene or the viewer won't know where to look.

To make the figures move we first combined all the layers to organise the composition and layered them up correctly. Then we moved their anchor points on each layer so they were in the right spots on the body aka where the joints were on an actual body as the layers were all separated by body parts so we could move it like a person. 

First we tried out the puppet tool but decided that it wasn't needed as we had already separated the layers by body part and the puppet tool distorted images which we didn't want as we were working with collage.

So we rotated certain layers to make an arm, leg, head or whole body move which worked perfectly with the aesthetic we were aiming for.