Critique

During our critique we realised we had strayed slightly from the brief in that we hadn't portrayed Kaitiakitanga and sustainability enough in our work. This was easily fixed by added another element to our work. Previously we had zombies taking over the market. Zombies being a negative connotation  we now have the zombies represent big corporations and businesses that are over taking the fun loving and unique and crafted market people for a bland office building vibe market where the zombies live. This is represented when the zombies chase the humans out of their markets and take them over making the the stalls less unique and creative and more similar and dull. The bright streamers and signs and colours will fall off and the zombies will be on a conveyor belt moving down the market with zombies on it showing the fast paced (zombies are slow so this helps convey that idea by putting them on the belt) environment that is very bland. 

Inspiration

 Block colours, digitally produced:

Irena Zablotska

Todd Hale

Cut out and photographed:

Eiko Ojala

Final Narrative

Looking at our two development ideas, we settled on having 3D illustrations as we felt that this was quite a dynamic approach to the aesthetic and gives the poster a lot more depth. 

Storyline Scene Development

We decided that the concept with the zombies reaching out of the grave with a book ending showing the contrasting market scenes was the best idea to continue with. However, we were still uncertain how the scenes should look and whether to have the illustrations 2D or 3D so we used this development process to explore our options. 

Initial Thumbnails of Scene-By-Scene Concepts

Narrative Outline

Brainstorming Ideas

Main Foundation

Ideas

We are basing our animation story on Annabel's first VCD project which was Markets. This project was made using collage which gave it a simple and almost 'childlike' mood. 

Examples of illustrations used:

Storyline

After a lot of brainstorming we decided we wanted to work on tragedy and things that could be improved in relation to the environment. We new we had to use one of our previous work ideas for our Puna so we decided to take the idea of Markets for our location and work from there. The tragedy we ended up choosing for our market was a zombie apocalypse taking over the marketplace. So a small scale zombie apocalypse. We wanted the take-over/change of an environment not just to be destruction from zombies so we choose to make the zombies chase out the humans and start to control the market instead of just focusing on the destruction and killing aspect of humans. So in the end it becomes a zombie market with the humans which have scattered.